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fans today are the lifeblood of their respective franchise or club.
The success of any sporting organization is dependent on
effectiveness of their retention and attraction strategies of their
sports fan research is still largely exploratory. Qualitative
research design allows researchers to develop insights around
specific cognitive and affective components from the fan’s
your groups, you will need to design a qualitative research study
using an interview data collection method based around the above
specifically, as a group, you will need to do the following:
current literature e.g. consult existing academic research, business
publications, news articles etc.
on the scope of your research study based on what you have found in
the literature review. Specifically, what are current research gaps
within sport fans literature that needs further investigating.
specific research questions and objectives for the study based on
the research gaps you have identified.
a set of research propositions that you want to investigate and
better understand through the interviews that you will be conducting
an interview protocol guide
an in-depth/semi-structured interview with at least FIVE
and transcribe the interviews you have conducted
and derive insights from the data you have collected (interviews
that you have done) using a thematic analysis
a presentation detailing your entire research process and findings
presentation should cover the following:
of the research project
on current literature and research gaps
scope (Research question/s and objectives)
of the overall research process and the methods used:
of the key findings
recommendations and limitations
note the following documents you will need to submit for the
collaborative presentation. Failure to do will result in penalties to
your overall mark for the assessment.
overall mark for the collaborative presentation will be influenced
by both the group’s and each individual’s ability to clearly
demonstrate the following in each of the meeting minutes:
distribution of work roles
set/and whether they have been successfully achieved.
of each person’s individual contributions.
group will need to complete and submit a total of FOUR
meeting minutes using the template provided to you on BB.
meeting minutes must
be signed and acknowledged by each group member.
protocol guide (template available on BB)
of the responses for ALL respondents interviewed (coding template
available on BB)
copy of your presentation slides
to Blackboard and the unit outline for the specific submission dates
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