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You are working in a healthcare organizationâ€s marketing department and you were just given the initiative to increase penetration in the Hispanic market segment. You need to decide if it would be better to market services under a new brand name or use the existing brand name under a line extension strategy.ÂClick on the link:http://www.modernhealthcare.com/article/20151030/MAGAZINE/310309995ÂList and describe the advantages and disadvantages of each strategy in your recommendation.Directions to student: The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response. You will be writing three or more discussion posts per week.ÂYour main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 100 words or more.
Submit your response in theÂ Discussion AreaÂ below, using the lessons and vocabulary found in the reading.
All the answer should focus on the question All the answer should focus on the questionÂ Keep it simple. This is a discussion paper give some example question at the end of the paper to ask other student.
This is the book we are using in the class room, also use it as a references and citations.Health Care Market Strategy, 4th, Steven G. Hillestad & Eric N. Berkowitz
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