Solved by: AllAcademicHelp.com
Previous answers to this question 27: 16 7 3 0 1
Digital Media and Society
PROJECT 1: COMPANY ANALYSISObjectiveThe purpose of this project is to demonstrate your understanding of the following course concepts:How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.How digital media has transformed the communication of idea, information, and arguments in society.Project DescriptionThe use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.Project 1 Consists of:Project Requirements (topics and content to cover)Paper Requirements (content organization)Submission Requirements (how to submit your assignment)APA Resources (how to cite and select sources)Due Date Information and Late PolicyProject RequirementsSelect a company that utilizes digital or social media to communicate with customers to complete Section 1.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
SECTION 1: COMPANY INFORMATIONProvide the following information about the company you select:Item 1: What is the name of the company?Item 2: What year was the company established?Item 3: What is the company’s goal or mission?Item 4: What products and services does the company offer or provide?Item 5: Provide the company website address (URL).Item 6: How many employees does the company employ?Item 7: Where is the company’s headquarters located?Item 8: What are the company’s most recent earnings?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page.Section 1 Example: The Henkel CompanyTo help you with completing Section 1, an example is provided below:“…Henkel was founded in 1876. People around the world trust Henkel’s innovations, brands and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies…”Henkel. (2017). Company Profile. In Company Profile. Retrieved 5/18/17, from http://www.henkel.com/press-and-media/specials/company-profileNOTE 2: You can not use the Henkel Company in your project.
SECTION 2: DIGITAL AND SOCIAL MEDIA USEHow does the company use Digital and Social Media to communicate with their customers?
Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.
SECTION 3: ANALYSISProvide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).
Item 1: Describe the situation or example in detail.Item 2: How successful was the company in accomplishing the objective? Support your answer.Item 3: List one thing the company could have done better to accomplish their objective.Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
To help you with completing Section 3, we have provided two sample topics below:
Section 3 Example 1: Target’s Data BreachTarget’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.Section 3 Example 2: Target’s Use of Big DataTarget is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources). Combine the two data streams and Target can predict, with high degree of certainly, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant, and if so, when you are due. The amount of money spent each year in pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.Section 3 Sources: Include at least two sources for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly.
NOTE 3: You can not use Target in your project or any company we discussed in class (e.g. Google).
Paper Requirements1. Your paper must follow APA format guidelines throughout.(A sample APA template for you to use is attached to the bottom of this page).Double-spaced1 inch Margins12-point size professional font (e.g. Times New Roman).HeaderAutomatic Page numbersTitle pageReference page2. Length: Minimum of 1,500; Maximum of 2,000 words.(Title page, Reference page, and direct quotes do not count toward the total word count).NOTE 4: Going over 1,500 words is fine, but if you are under 1,500 you will be penalized based on the following scale:One letter grade (10%) for every 500 words you are under the word count minimum.
3. Include one ImageInclude at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.
Image Example: The Henkel Company InfographicTo help you with completing your project, we have included a sample image. This is a great infographic that provides data on the Henkel Company. This infographic would work well in Section 1.
Henkel Company Infographic [Digital image]. (n.d.). Retrieved May 18, 2017, from here.4. Title PageYour title page must be APA formatted and include the following:Project NameYour NameInstructor’s NameCourse name and section numberTitle of Company Analysis5. References PageYour References page must be APA formatted.6. Sources: Include at least Four (4) Sources (Total)Include at least One (1) Source for Section 1.Include at least One (1) Source for Section 2.Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include: trade journals or magazines. Professional sources are written for a specific audience that works in certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMUC has a top-notch, extensive online library. You can find many scholarly and professional sources there.
NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
7. Setup & OrganizationYour paper must include the following pages and Level 1 Headings:Cover PageCompany Profile (Section 1)Digital and Social Media Use (Section 2)Analysis (Section 3)Reference PageAPA ResourcesUMUC’s Effective Writing Center offers several resources for APA formatting and citation style.APA 6th Manuscript Formattinghttp://polaris.umuc.edu/ewc/apa6th/apa6th.htmlAll About APA – Complete Guidehttp://polaris.umuc.edu/ewc/web/all_about_apa.htmlCiteFast Citation Maker for APAhttp://www.citefast.com/?s=APA
Submission RequirementsPlease submit your completed paper to your Assignments Folder in our CMST 301 LEO Classroom before the due date.Due DateFive (5) Day Late Period: The Assignments Folder will remain open 5 days after the due date for late submissions. There will be a 10% (or 2 point) reduction each day (24-hour period) the assignment is late. After 5 days, late assignments will not be accepted or graded. The Assignments Folder will be closed at this point as well and you will not be able to physically submit the assignment.
Do you need any assistance with this question?Send us your paper details nowWe’ll find the best professional writer for you!
READY TO PLACE AN ORDER