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Evaluation leadership of Jeff Bezos
Jeffrey Preston “Jeff” Bezos an American technology entrepreneur who has played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, the online merchant of books and later of a wide variety of products. Under his leadership, Amazon.com became the largest retailer on the World Wide Web.
Your task is to prepare an evaluation of the leadership and management style of Jeff Bezos. To get you started a small number of articles about Bezos from leading business magazines is attached. You are then invited to supplement the information in this article by wider reading. You will find extensive information on Jeff Bezos on the web.
Your report should be about 2,500 words excluding references, typewritten – Ariel 11 point, single-sided, 1.5 line spacing. A 10 per cent variation in word count is acceptable.
In writing your report you are expected to utilise leadership and change theory in your critical assessment of Bezos. In so doing you may, among other issues, wish to consider the following issues:
• Is Bezos a manager or a leader or both?
• Bezos’s characteristics that helped him drive the company forward,
• What could be the consequences of taking his style too far?
• Is Bezos the right person for Amazon during the times ahead, or does the company now require more of a ‘manager’ than a ‘leader’?
Stress is placed on referencing and the application of appropriate theory. For example, in looking at Bezos as a manager/leader you are expected to assess Bezos by specific reference to appropriate theory.
Your challenge is complex and you should therefore make reference to a range of literature and introduce other issues that you consider to be relevant to a thorough understanding of leadership at Amazon. You are expected to demonstrate that you have understood the relevant application of theory to this case study. Higher marks will be awarded by demonstrating a critical approach to the application of theory.
There is a guide to referencing on the Library website. If you do not follow these guidelines you will lose marks.
Advice on writing style and presentation :
Some students find assignments such as this to be difficult due to the relative lack of structure – this is no different to management problems you will eventually face in industry and commerce. No correctly answered list of questions or mechanical process will lead to the “right” answer. Indeed, there is no “right” solution to many managerial problems.
When analysing the information provided and that which you come across in your research, remember that there are many possible approaches, answers and solutions. The goal is not to figure out a definitive answer but to sharpen your analytical skills. Use theory to analyse the data which you collect. The following steps outline the basic approach that I suggest you adopt in preparation for a written analysis.Read the material in the attached articles. Take notes about the important issues that the material raises. Analyse what is occurring and why. You should be able to identify outcomes and/or issues that the material raises. Read other materials about Jeff Bezos. Does this confirm or contradict the information in the attached articles? But be alert for the danger that some information may be coming from biased observers and participants.
In your written analysis there is no need to summarise the information in the articles about Bezos. This is merely a waste of space, as I have read the material. Rather, you should use this material and from your wider reading to support your analysis or to provide examples to back up your arguments. Remember, your objective is to explain not describe!Make sure that your analysis is well-written, clearly organised and has a logical flow. The following is a safe format (in other words, you can do it other ways, but this one is likely to work). First, start out with an executive summary, highlighting your main findings and conclusions. Second, write a short introduction telling the reader what is to follow. Third, analyse the evidence by applying relevant theory, making sure you address the key questions set out above. Fourth, summarise and draw conclusions.Finally in terms of writing style, I suggest you effectively write a management report with references. Therefore, please feel free to use headings and bullet points.
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