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Activity 1 Watch Coca-Cola Hello Happiness
Then consider the following:
Is it socially responsible marketing? Environmentally responsible marketing?
What are the pros and cons?
What it the intent? Does it meet a lifestyle need?
Activity 2: Case Study 10 Companies With Social Responsibility at the Core
Read and analyze the ten companies.
What area of social responsibility does each have as a core belief and value?
What difference does it make that social responsibility is at the core of its beliefs?
How does their social responsibility translate into productivity?
What ideas can you glean from what these companies have done that will help you develop your own socially responsible company?
Activity 3: Design a Socially or Environmentally Responsible strategy for your company.
Based on what has been learned, design a socially or environmentally responsible marketing strategy for your company. It can target the company as a whole or one arm of the company but should be incorporated into the core values of the company as a whole.
In an engaging, informative and concise advertisement describe:
What your core value or belief is
What the company produces
What specifically your company will do to demonstrate social or environmental responsibility – describe in detail
How the strategy fits into the overall strategy for the company.
Submit ONLY your advertisement for grading here. Remember, your ad MUST convey the information in Points 1-4 above.
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