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1. Consider the case of Tengri .
1. Background to the case: Identify the marketing mix of this organisation.2.
Explanation of the case and synthesis with the theory: Consider the
product, promotion, distribution and pricing strategy of this
organisation.3. Analysis of the situation: Provide a marketing positioning analysis of the organisation against its competitors.4.
Demonstration of the body of knowledge: Identify, with reference to at
least 15 academic journal articles the sustainable marketing principles
Tengri is following and whether this strategy is successful or could be
improved by following other principles.Submitting the Assignment
is an individual report. You should submit using the Moodle submission
link for this assignment. Remember that, the report should • be approximately 1,500 words (maximum 1,750 words)• use Calibri 12 point font, 1.5 line spacing• use Harvard referencing, 15 references are expected. Please use at least 75% of academic references.
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