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Undertake a force field analysis exercise linked to an operational or strategic changeissue, based on an organization with which you are familiar, or have access to.Critically evaluate and rank the emergent factors to provide a framework for a plannedchange management programme and allocate the change into a typology of changemodel.(35 marks)
Profile of your chosen organisation – history, industry, products, size, structure oforganisation
Introduction to the change issue – what is the situation? What change was required? Whois the change leader?
Emergent factors – what are the forces for change and forces against change? How strongis each force? Give reasons for your rating. Also draw a diagram of force field analysis torate each force (chapter 1).
Planned change management programme – which forces do you intend to tackle?Typology of change – what type of change is this? Justify the reason for your chosen typeof change. (Use Dunphy and Stace typology, chapter 4 – change models)
Drawing on commentary from the referenced paper above and other academiccontent of relevance to change management select or design your own changemanagement model to support an effective solution to the change identified in part 1of the assignment(35 marks)Choose one the change models mentioned inhttps://www.cebma.org/wp-content/uploads/Stouten-et-al-2018.pdfand apply it to your change situation. Explain why you find this model suitable for thesituation.For each step, give some details about how you will implement it. What is your specific goalfor each step and how will you measure it to ensure it is successful?
The change literature related to the ways in which people prepare for and respond tochange in the workplace has produced a number of models that have the potential tosupport individuals who are recipients of change. Contextualise these responses,using the change scenario identified in part 1 to present a critical evaluation andpotential solution that incorporates the style adopted by the change leader.(30 marks)
How did the change leader ensure readiness for change? How was the changecommunicated? What change management style was used? Evaluate these factors bydiscussing the pros and cons of the change leader’s action and style.
What would do instead of the change leader’s approach? What changes will you make to hisway of managing change? Justify your recommendations.
In each section the use of supporting recent and relevant academic theory is expected to beincorporated into the response. (I want to see in-text citations and reference list for allacademic theory and secondary data)Professional business presentation and structure with clear headings, sub-headings and thatincludes a brief introduction and summary will also be an aspect of the overall assignmentmark.
Total (100 marks)
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