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Pretend that an American corporation hired you to write a report on whether or not they should enter South Korea. Do some research on the cultural, financial, legal, and political aspects of doing business in South Korea, which you can use as part of your overall recommendation. However, you also need to consider other factors, such as the potential size of the market that your South Korea has to offer. If South Korea has very few consumers, then it will not be a wise decision to enter the country no matter how strong the legal or political system. One resource to use for your report is the Market Potential Index (https://globaledge.msu.edu/mpi/2014). This index focuses mostly on various aspects of the size or growth of the consumer market in each country, which should provide some valuable information in making your recommendation. But don’t rely just on this index. Do some additional research on factors that you think make South Korea an attractive or unattractive market for an American company and use some of de Kluyver’s (2012) guidelines on country selection as part of your paper. When you have finished your research, write a 3-page paper with the following information: 1. What are the positive aspects of South Korea that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding South Korea on market potential. 2. What are the negative aspects of South Korea that would make it an unattractive market for an American corporation? Consider all of the main factors that you researched regarding South Korea on market potential. 3. Overall, what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.
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