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Strategic Marketing Plan: Use RITE AID AS A COMPANY A well written marketing plan upon which an organization can execute is the concluding project for this course
September 26th, 2018 by admin
Strategic Marketing Plan: Use RITE AID AS A COMPANYA well written marketing plan upon which an organization can execute is the concluding project for this course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new “job” you will conduct a SWOT analysis based on public information, develop a list of marketing recommendations, and selecting one recommendation, write an implementation plan, including follow up metrics.The assignment is to be completed in POWERPOINT, as most organizations today use this format for marketing plan communication with management. Your PowerPoint deck should include at a minimum text, graphs, tables, and bullet lists, and may include photos and videos.A template for the presentation is attached below. The template is provided to ensure that all required topics are addressed. You may need to add additional pages for some of the topic areas. You are not required to use the specific design chosen for the template, but you are required to address each topic.The marketing plan presentation should contain 4 content slides (without cover or ending page) and at least 3 of the following elements: graphs, tables, photos, videos, and/or text. The 4 content slides should cover• Company Summary and SWOT• Market Strategy Recommendation• One detailed element of the marketing plan (e.g., if a new market segment – which one and why, how does research support it? If a new product or service – discuss one of the 4 P’s• Financial projection
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