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Description of assessment:
The key to obtaining good data through a survey is to develop a good survey questionnaire. Whether you are conducting interviews or mailing out surveys, you will need to know how to design a good survey questionnaire
You are working in the marketing department of a company that wants to release a new flavour of soft drink and you have been delegated the task of designing and constructing the marketing survey.
PART A:Develop a set of questions to gain critical data on the new soft drink flavour your company will be releasing. Construct this survey using www.surveymonkey.com
PART B:Have your fellow classmates complete your survey
PART C:Analyse and evaluate the data you obtained from your survey and the survey questions you developed. Did the data assist in making a decision for the new soft drink flavour? How could the survey questions be improved? what question was the most critical? what form will your final product take on?(approx. 825 words)
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