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The PEAS framework
At the time of the case in 2015, the Founders of Managed by Q were exploring new avenues of growth. These options include:
1. Expand geographically in other US cities and leverage their business model and capabilities there.
2. Expand in their current markets by offering new services to their current customers.
Using information form the case and the PEAS framework, which of these options should they pursue? Make sure you complete a strong comparative analysis, with support from the case.
MAKE SURE TO USE THE PEAS RUBRIC
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