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Case analysis – Tata Starbucks
What international strategy did Starbucks use?
What were the major challenges Starbucks faced in India?
What should Starbucks have done differently? Why?
Case assignments should be a one-page typed case analysis (single-spaced, 12 pt. font, 1″ margins). The goal of these analyses will be to provide novel and creative solutions to the issues described in each case. Going beyond the case description and utilizing the tools of strategic analysis are expected to receive full points.
* international strategy for Q1
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